Couch Potato Chips: The Snack That’s Crunching Its Way into New Markets

We’re excited to introduce Couch Potato chips, a snack that’s quickly becoming a favorite among consumers! Following a successful launch this year, we’ve received fantastic feedback from markets in Vanuatu and the Solomon Islands. With the brand’s strong start, we’re looking forward to expanding into new Pacific and Caribbean markets in the year ahead.

One of the key factors behind the success of Couch Potato chips has been our focused marketing strategy. In just three months, our brand awareness ads were seen close to 2 million times, and every month, we’re reaching over 100K people in these islands. Our goal is to create a brand that not only delivers great taste and affordability but also stands out on the shelves and in the minds of consumers.

Sanjay Sundarjee, Damican’s Director, shared, “We’re excited by the growth Couch Potato has seen in just a few months. It’s not just about the product quality—it’s about making sure consumers recognise the brand and feel connected to it. We’re looking forward to continuing this journey and expanding into more markets in the coming year.”

Couch Potato chips are designed to offer exceptional quality at an affordable price, providing a crunchy, flavorful snack that’s perfect for today’s budget-conscious consumer. But affordability doesn’t mean we’ve compromised on fun! Our playful branding and vibrant packaging have made Couch Potato a snack that brings a smile to every shopper.

As we continue to grow the brand, we’re excited to bring Couch Potato chips to even more markets in the Pacific and Caribbean. Stay tuned for updates as we expand and bring this beloved snack to new shores!